Commission publishes Code of Practice on marking and labelling AI-generated content
The EU's labelling regime sets a practical benchmark for AI-generated content transparency—APS agencies developing AI content policies should watch for Australian parallels.
Key points
- The EU Commission published a voluntary Code of Practice on marking and labelling AI-generated content.
- Mandatory AI Act transparency obligations for deepfakes, AI-generated public-interest content, and chatbots take effect 2 August 2026.
- No direct Australian regulatory equivalent yet exists, though similar transparency norms are emerging in AU AI governance discourse.
Implications for Australian agencies
- Monitor Policy and communications teams may want to monitor how EU-based platforms implement these labelling obligations, as norms may flow into Australian platforms and public expectations.
- Consider Agencies developing AI use policies—particularly those producing public-facing AI-generated content—could assess whether analogous labelling or disclosure practices are appropriate under existing Australian Government responsible AI guidance.
Implications are AI-generated. Starting points, not advice — see methodology for how they're framed.
View original source
Copied.
Appeared in:
Weekly digest, 8 June 2026
"Commission publishes Code of Practice on marking and labelling AI-generated content"
Source: EU Digital Strategy – News
Published: 10 June 2026
URL: https://digital-strategy.ec.europa.eu/en/news/commission-publishes-code-practice-marking-and-labelling-ai-generated-content
The European Commission has released a final voluntary Code of Practice to help generative AI providers and deployers meet binding AI Act transparency requirements effective 2 August 2026. From that date, deepfakes and AI-generated or AI-manipulated text on matters of public interest must be clearly labelled, and users must be informed when interacting with AI systems such as chatbots. The Code provides practical implementation steps and is accompanied by standardised EU icons for labelling. While Australia has no equivalent mandatory regime, the Code offers a concrete reference model for agencies considering AI content transparency measures under the Australian Government's responsible AI policy framework.
Implications for Australian agencies:
- [Monitor] Policy and communications teams may want to monitor how EU-based platforms implement these labelling obligations, as norms may flow into Australian platforms and public expectations.
- [Consider] Agencies developing AI use policies—particularly those producing public-facing AI-generated content—could assess whether analogous labelling or disclosure practices are appropriate under existing Australian Government responsible AI guidance.
Retrieved from SIMS, 18 July 2026.