Scaling creativity in the age of AI
Vendor-produced marketing content for Adobe's AI tools - low priority for APS governance or policy readers.
Key points
- Adobe promotes its Firefly Foundry platform for IP-trained generative AI content production at enterprise scale.
- Item is vendor marketing content; limited analytical or policy substance for APS readers.
- Limited direct relevance to Australian federal agencies - included for context only.
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"Scaling creativity in the age of AI"
Source: MIT Technology Review – AI
Published: 21 May 2026
URL: https://www.technologyreview.com/2026/05/21/1137613/scaling-creativity-in-the-age-of-ai/
This item is sponsored or vendor-authored content from Adobe, published via MIT Technology Review, promoting Adobe's Firefly Foundry generative AI platform and related products including LLM Optimizer and a Semrush acquisition. It argues that brands should train AI models on proprietary IP and optimise content for agentic web visibility. The content is primarily commercial in nature, directed at enterprise marketing and creative teams, with no substantive policy, governance, or research content relevant to Australian public sector AI work.
Retrieved from SIMS, 18 July 2026.