Repositioning retail for the AI era
A sponsored retail case study with no direct APS governance, policy, or strategy implications — low priority for federal AI practitioners.
Key points
- Macy's describes an 'AI-first' operating philosophy embedding AI into search, inventory, and software development.
- Content is sponsored by Infosys and produced by MIT Technology Review's custom content arm, not editorial staff.
- Limited direct relevance to APS practitioners - private-sector retail case study with no public sector angle.
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"Repositioning retail for the AI era"
Source: MIT Technology Review – AI
Published: 25 June 2026
URL: https://www.technologyreview.com/2026/06/25/1137848/repositioning-retail-for-the-ai-era/
This sponsored content, produced by MIT Technology Review's custom content division in partnership with Infosys, profiles Macy's approach to embedding AI across retail operations including personalisation, search, supply chain, and software development. Senior engineering director Murali Murugan describes an 'AI-first' philosophy focused on redesigning decision-making processes rather than layering AI onto existing workflows. The piece illustrates how large private-sector retailers are moving from isolated pilots to integrated AI systems, but offers limited governance, regulatory, or strategic insight applicable to Australian public sector contexts.
Retrieved from SIMS, 18 July 2026.