New guidance helps Australians identify AI-generated content
Australian government guidance on AI content transparency is now available—APS agencies producing AI-assisted content need to assess alignment with their disclosure practices.
Key points
- The National AI Centre released practical guidance on labelling, watermarking, and metadata for AI-generated content.
- Guidance targets businesses but applies equally to APS agencies producing AI-assisted communications and official documents.
- Framed around regulatory risk reduction and trust-building, aligned with responsible AI use principles in government.
Implications for Australian agencies
- Consider Agencies using AI to assist in producing public communications or official documents could assess whether their current disclosure practices align with the labelling, watermarking, and metadata approaches outlined in the guidance.
- Monitor Policy and governance teams may want to monitor how this guidance evolves alongside international standards, as updates could affect agency AI transparency obligations.
Implications are AI-generated. Starting points, not advice — see methodology for how they're framed.
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Weekly digest, 1 December 2025
"New guidance helps Australians identify AI-generated content"
Source: National AI Centre
Published: 1 December 2025
URL: https://www.industry.gov.au/news/new-guidance-helps-australians-identify-ai-generated-content
The National AI Centre has published 'Being clear about AI-generated content', practical guidance for businesses on how to disclose when digital content is created or modified using AI. It covers three mechanisms: visible labelling, watermarking, and metadata recording, with the recommended approach scaled to the content's context and potential impact. The guidance draws on industry best practice and developing global standards, with updates planned as standards evolve. While directed at business, the guidance is directly applicable to APS agencies using AI to draft communications, documents, or public-facing content.
Implications for Australian agencies:
- [Consider] Agencies using AI to assist in producing public communications or official documents could assess whether their current disclosure practices align with the labelling, watermarking, and metadata approaches outlined in the guidance.
- [Monitor] Policy and governance teams may want to monitor how this guidance evolves alongside international standards, as updates could affect agency AI transparency obligations.
Retrieved from SIMS, 18 July 2026.